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World Breastfeeding Week

The World Alliance for Breastfeeding Action was formed on 14 February, 1991. WABA is a global network of organizations and individuals who believe breastfeeding is the right of all children and mothers and who dedicate themselves to protect, promote and support this right. WABA acts on the Innocenti Declaration and works in liaison with UNICEF.

The World Breastfeeding Week (WBW) is the greatest outreach vehicle for the breastfeeding movement, being celebrated in over 120 countries. Officially it is celebrated from 1-7 August.

You can read more about World Breastfeeding Week 2014. This year's theme:

BREASTFEEDING: A Winning Goal - For Life!

This year's WABA World Breastfeeding Week (WBW) theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding - in the Millennium Development Goals (MDGs) countdown, and beyond. We call on all celebrants of WBW to Protect, Promote and Support Breastfeeding: it is a vital Life-Saving Goal!

Between 1-7 August this year, WABA and breastfeeding advocates in over 175 countries worldwide will be celebrating the WBW theme 'BREASTFEEDING: A Winning Goal - for Life!’ highlighting that achieving the Millennium Development Goals (especially MDGs 4 and 5) requires more early, exclusive and continued breastfeeding. Breastfeeding needs to be protected, promoted and supported by ALL. As such, we need to build on the successes and address the shortcomings of the MDG process.

This year's objectives:

* To inform people about the MDGs and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF).

* To showcase the progress made so far and the key gaps in improving breastfeeding and IYCF.

To call attention to the importance of STEPPING UP actions to protect, promote and support breastfeeding as a key intervention in the MDGs AND in the post -2015 era.

* To stimulate interest amongst young people of both genders to see the relevance of breastfeeding in today’s changing world.

Learn more from WABA and support breastfeeding mothers!

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